Another Cup | Friends and Family at WOC San Diego Ep. 24
This friends and family episodes was recorded at the World of Coffee event in San Diego. in this episode Angela and Liesa, hosts from the Straight Up Life at Covoya podcast, talk with Amy Broderick, Executive Director for the Sustainable Coffee Buyer’s Guide, Director of the Picker’s Project in Colombia, and a former colleague of ours here at Covoya. They also speak with Rob Stephen, Managing Director of Covoya specialty coffee USA, and Jose Miguel, part of the ofi/Covoya coffee team in Mexico.
Key Topics
- Sustainable coffee initiatives and programs
- Regional challenges faced by coffee farmers
- Innovations in coffee sourcing and quality
- The role of education and mentorship in coffee industry
- Impact of market dynamics on coffee prices
- The Pickers Project supports coffee pickers with fair wages and benefits.
- Transparency in the supply chain can help address asymmetries in information.
- Mentorship and apprenticeship are vital for healthy industry growth.
- Community and face-to-face interactions foster stronger industry relationships.
- Consumers and industry players can push for more equitable value distribution.
July 28, 2026
22 view(s)
22 view(s)

