For no reason whatsoever—meaning no reason I can readily discover and/or understand—when people who earn their living in the coffee industry are talking about what are, in fact, green coffee beans, we don’t say “green coffee beans” we just say green coffee, as stated already more than once. Likewise, we just say roasted coffee rather than roasted coffee beans. This is almost always true. If you become part of the coffee industry, this will not be explained to you. It’s just one of those things that one absorbs.
Think you know the Colombian Coffee Icon, Juan Valdez? Here are 10 things about the infamous Juan Valdez, and his impact on the specialty coffee industry.
Although the history of coffee as a commercial crop in the region is, perhaps, only 100 years old, coffee as a garden crop used for local consumption and barter is much older and coffee drinking has long played an important role in the daily life of Mam people. Gift giving is deeply ingrained in Mam culture and a virtual requirement during even the most casual transactional encounter in order to keep things in balance.
“Being a coffee trader has been a goal of mine for a long time and I’m so excited to work with Olam,” says Mallozzi. “Having worked for coffee roasters in the past, I’m familiar with that business in terms of both success and challenges. I look forward to being a part of success stories while working with our coffee roaster customers.”
Although I've only had the job title "Chief Storyteller" for a few years, telling coffee stories has been a big part of every job I've ever had in coffee because coffee is a story...
Every activity has it’s lingo... The coffee industry is certainly not the worst offender in this regard, but the coffee lingo list can get long if you let it.
The evolution/expansion of taste descriptors—both formal evaluative words and the informal marketing words—is not purely a specialty coffee phenomenon. It’s been happening for a long time...