Extra Shot | Update on Coffee Consumer Behavior Ep. 16

In this Extra Shot audio blog, Mike reviews a few of the changes in coffee consumer behavior from June 2025 to January 2026, based on the National Coffee Association's data, highlighting how economic factors have influenced purchasing habits, the stability of overall coffee consumption, and the increasing popularity of specialty coffee. The conversation also touches on the broader implications of dining out and consumer spending in the coffee industry.

Takeaways

• 59% of coffee drinkers changed at least one coffee buying behavior.
• Overall daily coffee consumption remains steady at 66%.
• Specialty coffee consumption increased from 55% to 58%.
• Daily use of espresso machines at home increased from 10% to 13%.
• Convenience often outweighs quality in coffee preparation.
• 29% reported their financial situation worsened over the last six months.
• 37% of Americans are dining out less frequently.
• Diners are looking to spend less money when eating out.
• Coffee drinkers are reducing purchases from cafes and restaurants.
• Coffee roasters can adapt to changing consumer preferences.