The Exchange | Quality, Quality, Quality Ep. 52

In this episode, Mark and Todd talk about ideas around the sometime elusive concept of quality in coffee, discussing definitions, perceptions, and the impact of processing, roasting, and market trends. They share insights from their experiences and industry history, offering a nuanced view of what makes coffee truly high quality.

Takeaways

• Definition of quality in coffee
• Impact of processing and roasting on quality
• Market trends influencing coffee standards
• Historical perspectives on coffee quality
• The role of technology and mechanization in quality control

Transcript coming soon!