Posts tagged 'Strategy'

Speaking of Coffee Prices - Thoughts for Roasters and Their Customers | Extra Shot Ep. 1

 

The demand for coffee doesn’t easily shift based on price alone. Most coffee drinkers will drink the same amount of coffee when prices are high as they do when prices are lower. They might, however, comprimise on quality.

February 22, 2022
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Words About Words About Coffee – 1722 to 1935 | Extra Shot Ep. 2

The evolution of taste descriptors.

December 24, 2021
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Anatomy of a Green Coffee Purchase 101

Okay everyone, quiet down. Just so you know if you’re in the right place, this is Anatomy of a Green …

June 17, 2021
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Securing New Restaurants as Wholesale Accounts

The first thing to remember when trying to sell coffee to a restaurant that’s not yet open is the owners …

May 21, 2021
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The Coffee Taster’s Flavor Wheel: The Past, Present, & Future of Tasting Coffee

Whenever Olam Coffee hosts a cupping, there are a variety of words heard around the cupping tables as people try …

April 22, 2021
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On Folger’s Shoulders: Lessons from the Early Years of a Coffee Giant | Extra Shot Ep. 3

They have something better than royal blood there. The grandmother of Benjamin Franklin was Mary Morrel—afterwards, by marriage, Mary Folger, …

April 1, 2021
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Cupping Coffee at Home + Tasting Best Practices

You are invited to re-post this article, including photos, for your customers. You are welcome to alter the content as …

March 25, 2021
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The Forward Contract: Coffee Roasters, Here’s What You Need to Know

Effective Strategies for Green Coffee Buyers – Part I As a green coffee trader, I have a lot of conversations …

March 18, 2021
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