Posts tagged 'Culture'

What’s the Deal with Wet Hulled Coffee?

Indonesia is every sort of wet and always all kinds of “Basah.” Rain? Plenty of it, more than most places …

April 6, 2021
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Millennials and Coffee: The Power of Visual & Viral Marketing

During a trip to London many years ago, not long after finally trading in my Blackberry for an early model …

February 25, 2021
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The Importance of Connecting with Customers

I like to say that in business, “relationships are revenue.” Relationships with customers, suppliers, partners, colleagues, potential customers, or even …

July 9, 2020
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Erna Knutsen 1921-2018

To mark the second anniversary of Erna’s passing, the following from 2018. By the time I met Erna Knutsen in …

June 25, 2020
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Coffee Advertising of Yesteryear: the Good, the Bad, and the Ugly

“Production minus sales equals scrap,” the sales saying goes. If you’ve ever heard someone say this, there is a good …

May 21, 2020
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When Every Coffee is “Specialty” Coffee

A shorter and slightly different version of this article, written by Mike Ferguson, originally appeared in the January 2013 issue …

November 6, 2019
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What We Talk About When We Talk About Specialty Coffee

Specialty coffee didn’t invent coffee marketing or talking about coffee, but the emergence of the specialty coffee sector did usher …

August 29, 2019
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The Exchange: Episode 17 - Customer Training Part 1

Season 2 Episode 6 is the first of 2 parts on the topic of customer training. As Todd says, for …

July 25, 2019
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The Exchange: Episode 16 - The Coffee Roaster and Building a Team

“Where I wanted to start our look at building a team was really from the angle of taking a one-person-band …

July 11, 2019
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The Exchange: Episode 15 - The Coffee Roaster and Retailing Part 2

It’s episode 4 of season 2 and part 2 of a conversation about coffee roasters and retailing. Should you? Shouldn’t …

June 27, 2019
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