In this episode of Another Cup, Liesa Collins interviews Sam Supsky, the marketing manager at Covoya. They discuss Sam's journey into the coffee industry, the importance of community and relationships in coffee, the challenges faced in marketing during dynamic market changes, and the future aspirations for Covoya. Sam also shares insights into her personal life, including her love for cooking and her three cats, highlighting the balance between work and personal interests.

Episode Notes

• Sam's background in coffee started with Dunkin' Donuts and coffee milk.
• Her first job in coffee was with coffee extracts.
• Marketing in coffee involves a variety of tasks and events.
• The coffee industry is heavily influenced by the people involved.
• Navigating market changes can be challenging for marketing efforts.
• Sam values the willingness of others to share knowledge in the coffee community.
• Covoya aims to be more present in the market and at events.
• The importance of storytelling in marketing coffee products.
• Sam enjoys a simple life filled with family and cooking.
• Having pets adds joy and comfort to her home life.

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