In this audio blog, Mike discusses the trends in coffee roasting preferences, particularly the underrepresentation of dark roasts in specialty coffee. He highlights data from the National Coffee Association that reveals a preference for dark roasts among consumers, especially those over 40. Mike thinks that specialty coffee roasters should include a dark roast option in their offerings.

Episode Notes

• The absence of dark roast options in specialty is puzzling.
• 35% reported drinking dark roast, while only 12% light roast.
• Consumer preferences shift significantly after age 40.
• Dark roast consumption is higher among older demographics.
• Specialty coffee roasters should offer dark roasts for business growth.
• Good roasting skills are essential for quality dark roasts.
• The coffee industry has shifted towards lighter roasts in recent years.
• Understanding consumer preferences can drive better business decisions.

Theme Music: Dark Symphony

Written Blog: Making a Case for Dark Roast

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